1968 Morgan Plus 8

2dr Roadster

8-cyl. 3528cc/184hp 2x1bbl SU

#1 Concours condition#1 Concours
#2 Excellent condition#2 Excellent
#3 Good condition#3 Good

$49,800 CAD*

-3.5%
#4 Fair condition#4 Fair
Value Graph04/2407/2410/24$10k$20k$30k$40k$50kJan 2025
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1968-2004 Morgan Plus Eight stats
Highest sale
$113,112 CAD
Lowest sale
$26,011 CAD
Most recent sale
$47,745 CAD
Sales
74

Photos

7 photosImages may not reflect selected vehicle.

1982 Morgan Plus 8 Roadster
1982 Morgan Plus 8 Roadster
1982 Morgan Plus 8 Roadster
1982 Morgan Plus 8 Roadster
1982 Morgan Plus 8 Roadster
1982 Morgan Plus 8 Roadster
1982 Morgan Plus 8 Roadster
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Model overview

Model description

Morgan’s Plus Four had been produced since 1954 using the Triumph 4-cylinder engine, with the majority of production going to the United States. With the introduction of the Triumph TR6, however, the 4-cylinder engine was being discontinued and Morgan had to find something new for their most powerful model.

Rover unsuccessfully attempted to buy Morgan, but discussions exposed the potential of using Rover’s V8 in Morgan’s next generation automobile. A V8-powered Morgan gave have undeniably improved performance over the 4-cylinder car, as the Plus 8 could run to 60 in 6.7 seconds, quicker than the more modern offerings from competitors and on par with some Italian exotics of the day – the Lamborghini Miura wouldn’t have been able to shake a Plus 8 to 60.

The U.S. had been an important market for the Plus Four, but homologation would not come as easy for the Plus 8. New emissions rules and safety regulations were difficult for a small manufacturer to meet. Bill Fink, an American who crewed for Oxford, figured out how to get Morgans back into the States. Don’t meet the regulations – avoid them. By converting the Rover V8 to propane, Fink sold Morgans that required no testing. Safety requirements were sidestepped as well. Fink’s Isis Imports of San Francisco was the only U.S. importer of Morgans until Win Sharples opened an East Coast dealership in the 1980s. Importing Plus 8s required more and more effort – airbags became standard in 1999, although both importers had to reinforce doors and bumpers to meet regulations. Visors, side reflectors, and door buzzers were also installed stateside. By 2004, most of this work was done at the factory and not by the importers.

The Plus 8 was produced with varying displacements of the Rover V8, from 3.5 liters to 3.9, and finally 4.0 with the introduction of the airbag cars in 1999. Each got a little wider, from 57 inches in 1968 to a maximum of 67 inches in 2004, to accommodate wider tires. Production finally ceased in 2004 with the end of the Rover V8. All models retained the characteristic bobble of the front end, as the front suspension copes with road irregularities the same way the first Morgan did in 1909, using a sliding pillar set up.

From a collection standpoint, Morgans can be frustrating. Up until 2004, after all, a new one could be ordered, thus holding down the appreciation potential for an older car. And although the traditional Morgan is no longer available in the States, seven dealerships divvy demand for the next generation Morgans, and can order a new chassis and frame for an older Plus 8 restoration, built by some of the 150 employees of the factory.

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Common Questions

The value of a 1968 Morgan Plus 8 can vary greatly depending on its condition, mileage, options, and history. Typically, you can expect to pay around $34,600 USD for a 1968 Morgan Plus 8 in good condition with average spec.

Many factors can increase a car's value including excellent condition, exceptional originality, a recent restoration, low mileage, unique provenance, desirable options, popular or unique color choices, and excellent maintenance records. Upgrades and modifications that enhance performance or aesthetics can also add value.

Factors that can decrease a car's value include unusually high mileage, poor maintenance history, visible wear and tear, accidents or damage, title issues, and gaps in ownership history. Additionally, less popular color choices and extensive modifications that don't appeal to a broad audience can reduce value.

Mileage plays a significant role in a classic car’s value. Lower mileage usually increases value because it indicates a higher degree of originality, is rarer, and suggests less wear and tear. However, cars with exceptionally low mileage may also have maintenance needs due to lack of use. Whether someone should pay more for a vehicle with lower miles will depend on how they plan on using it, and the vehicle's specific condition.

The value of modified cars differs widely based on the type and quality of modifications. While some modifications can significantly increase value, especially performance enhancements and high-quality custom work, others may not add much or could even detract from the car’s value if they appeal to only a limited audience.

All prices shown here are representative of stock condition vehicles only and based on various data sources, as detailed in About Our Prices. Value adjustments for optional equipment are in U.S. dollars. More information on how forecast models are calculated can be found on Forecasted Values page. For additional information and a complete description of benefits, visit hagerty.CA/legal. Purchase of insurance not required for membership in HDC. Hagerty, Hagerty Valuation Tools & Hagerty Drivers Club are registered trademarks of the Hagerty Group LLC, ©2025 The Hagerty Group, LLC. All Rights Reserved.

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