1954 Bristol 404

2dr Fixed-Head Coupe

6-cyl. 1971cc/105hp 3x1bbl Solex

#1 Concours condition#1 Concours
#2 Excellent condition#2 Excellent
#3 Good condition#3 Good

$110,000 CAD*

+7.8%
#4 Fair condition#4 Fair
Value Graph01/2404/2407/24$20k$40k$60k$80k$100kOct 2024
Let us watch the market for you

We update the Hagerty Price Guide each quarter. Sign up for alerts and we'll notify you about value changes for the cars you love.

1953-1955 Bristol 404 stats
Highest sale
$142,629 CAD
Lowest sale
$13,284 CAD
Most recent sale
$24,879 CAD
Sales
64
insurance

Protect your 1954 Bristol 404 from the unexpected.

Better coverage built for classics at a price you can afford. Online quotes are fast and easy

Model overview

Model description

The names 'Bristol' and 'Frazer Nash' were closely associated in the late 1940s, when both used the BMW-based straight-six engine from the old 328. Frazer Nash was the British agency for BMW (until 1959) and then Porsche until 1988 when the Stuttgart company bought the remaining shares.

At the end of WWII, in 1945, the Bristol Aircraft Corporation considered getting into the car business. The company’s skilled workforce had spent six years building aircraft and the firm approached the Aldington brothers of Frazer Nash about a joint program. The brothers had sold BMWs under license before WWII and the two companies agreed to collaborate. In 1945, H.F. Aldington was still in the British Army. He visited the bombed-out BMW factory in Berlin and came away with plans, engines and Chief Engineer Fritz Fiedler. The factory was in the American zone and everything was supposed to be sent to the U.S., but the plans and materials were declared war reparations, and stayed in England.

Bristol and AFN then parted company in 1947. The Aldingtons continued to build sports racers, while Bristol concentrated on road cars. The 1947 Bristol 400 was a continuation of the prewar BMW 327 coupe, powered by the 80-horsepower, 6-cylinder motor that appeared to be a twin cam but actually had an ingenious system of crossed pushrods. It was pre-war in character and BMW evolved the design into the 501 sedans, the “Gothic Angels” that almost broke the company.

The 400 had some sporting pretensions and 700 were sold in four years, until the aerodynamic 401 emerged in 1949. The wind-tunnel-tested 401 had lightweight superleggera construction, with aluminum and steel panels over an ash wood frame. The engine gained an extra 20 horsepower and top speed rose to 100 mph. A 401 also finished 3rd in the 1949 Monte Carlo Rally and 2nd in the Targa Florio. Bristol built 650 examples of the 401 and 281 of the 403 coupes between 1949-55, while there were just 20 lovely 402 dropheads. The cars were well-made and were a pleasure to drive but they came at a big price. A 1953 Bristol 403 cost about double the price of a Jaguar XK120 coupe.

The 404 2+2 coupe arrived in late 1953. Called the “Businessman’s Express”, it was shorter and lighter, with 110 mph top speed. A full-width body abandoned the aerodynamic look and the BMW engine was tweaked to 105 hp. Only 52 were sold from 1953-56, and at least one drophead was built by Abbott. Succumbing to the 4-door diversion to which all sports car makers succumb, Bristol’s next move was the stodgy Bristol 405 saloon of 1954. A surprising 265 were sold by 1958, along with 56 pretty dropheads. Some saloons were bodied by Beutler in Switzerland.

The company also supplied engines and chassis to Stanley “Wacky” Arnolt, the company’s U.S. importer, who had been selling Bertone-bodied bodied MG TDs. Arnolt had 404 chassis sent to Bertone, where they were bodied by a young Franco Scaglione. Faced with a tall chassis, Scaglione did what he could, but the result was not particularly beautiful. There were 142 built between 1956 and 1960, including five or six coupes, and at $3,995, the Arnolt-Bristol cost less than half the price of a 404.

The 406 coupe of 1958-61 took a page out of Herman Graber’s design for the Alvis TD21, with an airy greenhouse, disc brakes and overdrive. The engine was bored out to 2.2 litres, and it was fairly successful, with 174 sold. There was a handsome 406 Zagato coupe, which boasted 130 horsepower and shed 450 lbs to be the fastest Bristol so far. Only seven were built, so good luck finding one. The classic Bristol would seem to be the timeless 401-403 series, which ooze elegance – exactly what the company was aiming for. Make sure the object of your affection is complete; replacement engines are hard to find and of course therefore very expensive.

Find more values
Search for prices of other cars, trucks, vans and motorcycles
Classic car

Common Questions

The value of a 1954 Bristol 404 can vary greatly depending on its condition, mileage, options, and history. Typically, you can expect to pay around $24,700 USD for a 1954 Bristol 404 in good condition with average spec.

The highest selling price of a 1954 Bristol 404 at auction over the last three years was $142,629 CAD. The highest prices are usually reserved for rare or exceptionally well-maintained examples with desirable features or modifications and excellent history.

The lowest selling price of a 1954 Bristol 404 at auction over the last three years was $13,284 CAD. The lowest prices are usually paid for examples that have extensive maintenance needs, differ greatly from their original configuration, or have accident histories or title problems.

In the last three years there have been 54 1954 Bristol 404s sold at public auction.

The most recent auction sale of a 1954 Bristol 404 was $24,879 CAD on December 06, 2024 by Mecum Auctions.

Many factors can increase a car's value including excellent condition, exceptional originality, a recent restoration, low mileage, unique provenance, desirable options, popular or unique color choices, and excellent maintenance records. Upgrades and modifications that enhance performance or aesthetics can also add value.

Factors that can decrease a car's value include unusually high mileage, poor maintenance history, visible wear and tear, accidents or damage, title issues, and gaps in ownership history. Additionally, less popular color choices and extensive modifications that don't appeal to a broad audience can reduce value.

Mileage plays a significant role in a classic car’s value. Lower mileage usually increases value because it indicates a higher degree of originality, is rarer, and suggests less wear and tear. However, cars with exceptionally low mileage may also have maintenance needs due to lack of use. Whether someone should pay more for a vehicle with lower miles will depend on how they plan on using it, and the vehicle's specific condition.

The value of modified cars differs widely based on the type and quality of modifications. While some modifications can significantly increase value, especially performance enhancements and high-quality custom work, others may not add much or could even detract from the car’s value if they appeal to only a limited audience.

All prices shown here are representative of stock condition vehicles only and based on various data sources, as detailed in About Our Prices. Value adjustments for optional equipment are in U.S. dollars. More information on how forecast models are calculated can be found on Forecasted Values page. For additional information and a complete description of benefits, visit hagerty.CA/legal. Purchase of insurance not required for membership in HDC. Hagerty, Hagerty Valuation Tools & Hagerty Drivers Club are registered trademarks of the Hagerty Group LLC, ©2024 The Hagerty Group, LLC. All Rights Reserved.

Welcome!

Would you like a short tour of how to use this website?