Dodge’s big news for 1968 was a new Charger, a crisp redesign mostly remembered now for the classic chase scene in Bullitt. It was a sales hit, and the similarly styled 1968 Dodge Dart prospered from the connection, even though only the front parking lights were obviously changed. The new GTS model added some real punch to the lineup with a stock 275 bhp, 340 cid V-8 and an optional 300 bhp 383 V-8. With the 340 V-8, Hot Rod magazine managed 0-60 mph in six seconds and a quarter-mile in 14.38 seconds at 97 mph.

There were now four models of Dart. The base Dart still featured the 101 bhp 170 cid slant six, with an optional 145 bhp 225 cid six-cylinder and the 180 bhp 273 cubic inch V-8. A two-door sedan and four-door sedan were offered, starting at $2,297.

The 270 series was the mid-range model with carpeting, and a two-door hardtop and a four-door sedan. The ’68 Dart GT was the sports model, with 14 or 15-inch wheels. Base engine for the GT was the 145 bhp 225 cid slant six with the 180 bhp 273 cid V-8 optional.

The 1968 Dodge Dart GTS was the high performance model starting at $3,189 for the hardtop and $3,383 for the convertible. Base engine was a 275 bhp 340 cid V-8 with a 300 bhp 383 cid engine optional. Both had 4-barrel carburetors and 10.5:1 compression ratios. All GTS models were V-8s. In addition, two two-door hardtops were fitted with 425 bhp 426 Hemi.

Almost all GTs had 4-speeds with Hurst floor-shifters or Torqueflite console automatic transmissions. The GTS was easily recognizable by its hood power bulges with air vents, side stripes, GTS emblems, and rear bumble bee stripes. Bucket seats were standard in the hardtop and optional in the convertible.

Options included factory air conditioning, power steering, power brakes, power disc brakes, AM radio, tachometer, mag wheel covers, and vinyl roof.

Dodge offered 23 exterior colors for the 1968 Dart, and seven interior colors. Paint shades included Silver, Black, Medium Blue, Pale Blue, Dark Blue, Light Green, Racing Green, Light Gold, Medium Gold, Light Turquoise, Medium Dark Turquoise, Bronze, Bright Red, Bright Blue, Burgundy, Yellow, Medium Green, Light Blue, White, Beige, Medium Tan, Charger Red, and Dark Green. Two-tone paint jobs were available and could involve any of the colors offered, in any order. Interior colors were Copper, Black, Blue, Turquoise, Tan, Red, Green and White, available in vinyl or vinyl and cloth.

Dodge went racing seriously in 1968 with five NASCAR wins and numerous drag strip victories. Hemi Dart lightweights were offered to compete as Super Stock drag racers. Dodge also swapped places with Oldsmobile in 1968, taking over the sixth place in the sales race.