The Plymouth Fury was completely redesigned for 1969 with a smooth “fuselage” body with horizontal grille and four headlights. The Fury was initially offered as Fury I, II, III, Sport Fury and VIP, progressively offering more luxury options. Fury I models were mostly sold as fleet vehicles, with no side trim and plain upholstery. The Fury II had full-length side moldings and bright roof side moldings, the Fury III had a nylon/foam seat and carpet, concealed wipers, and a clock. The Sport Fury had all these features, plus bucket seats or a split bench with center armrest, and the VIP was top of the line with unique trim and a plusher interior.

With so many variants, virtually every body style was available on one trim or another. Similarly, engine choices were dizzying, with the 225-cid slant-six being standard on various Fury I, II, and III models, and the 318-cid V-8 with 230 hp being standard on the rest of the line. The 383-cid Super Commando engine with either 290 hp or 330 hp was also available, as was the 440-cid V-8 with either 350 or 375 hp. In all, Fury production accounted for half of all Plymouth sales in 1969.

The Fury was relatively unchanged for 1970, excepting the addition of a loop front bumper, a massive rear bumper, and hood bulges with turn signals in them. Hidden headlights become optional on Sport Fury models. The VIP was replaced by a Gran Coupe, and two performance models were added. The S-23 was a high performance 383-cid coupe, while the Sport Fury GT boasted a 375-hp, 440-cid V-8. Only 61 Sport Fury GTs were built with a 440-cid “Six Pack” motor. Both of these models are now very rare and desirable. This was the last year for a Fury convertible.

The 1971 Fury models remained the same basic shape, with a fussier grille. The 21-model, 6 series lineup remained about the same, but the S-23 was discontinued and only 375 Sport Fury GTs were produced. The 383-cid V-8 was dropped and most Furys carried 318-cid V-8s, with a handful of slant-six and 440 V-8s installed.

For 1972 The Fury lineup was redesigned with a double-loop front bumper and exaggerated rear wheel covers. Fury II and III models could be fitted with hidden headlights, and the Gran Coupe returned with a Gran Sedan. The 318 was now the only engine.

The 1973 model year saw horsepower drop still further due to emissions, and 5 mph bumpers were adopted across the line. The Fury was remodeled but much reduced in range. Only 12 models were offered, with 5 of those being Suburban wagons.

Considering how many Plymouth Furys were sold between 1969 and 1973, surprisingly few are left. Attrition is partly due to rampant rust issues, but also because Furys were large and rather inefficient cars, and many fell out of service as gas prices and fuel economy concerns grew in the 1970s and 1980s. VIPs, 1969 and 1970 convertibles, and the Sport Furys and Gran Coupes are the most sought after of the breed today. Prices of these models remain affordable.