The Volkswagen Beetle received a major facelift in 1968, with vertical sealed beam headlights, bigger and higher bumpers, and both 1300 and 1500 models, with 50 bhp 1285cc engine and 53 bhp 1493cc unit. Taillights grew larger with reversing lights, push-button door handles were introduced and the fuel filler was finally moved to the fender from under the hood.

A collapsible steering column was introduced with integrated ignition switch, and there was a cowl fresh air vent. The Autostick semi-automatic transmission was introduced. Electrics were now all 12 volts, dash knobs were soft plastic.

U.S. sales jumped to 399,674 units, with 9595 Cabriolets. Heinz Nordhoff, who had masterminded VW’s development died at 69. U.S. imports were projected to reach one million units soon with more than half VWs and the dealer roster rose to 1,064. Prices rose slightly with the 1968 Beetle Deluxe Sedan at $1699, the Sunroof Sedan at $1789 and the Cabriolet at $2099.