Volkswagen’s worldwide production increased to 1,241,580 for 1969, but U.S. sales slipped for the first time in 20 years, dropping slightly to 403,016 of all types and 377,332 Beetles. However, 10,025 of those were Cabriolets, which was a record. The number of dealers rose to 1,111. Beetle prices rose again. The 1969 Beetle Deluxe Sedan was now $1799, the Sunroof Sedan was $1899 and the Cabriolet was now $2209.

For the first time the Beetle had a truly independent rear suspension with a double-jointed rear axle and semi-trailing arms instead of swing axles. The front hood release was returned to the glove box after one year as an outside latch, the fuel filler was remotely controlled and a rear screen defroster fitted.